You’re an area sales manager. You oversee the sales of the stores in your territory. You’re frustrated and a little scared these days. Your stores aren’t doing as per expectations. And now you secretly wish for some miracles.
A simple, intelligently crafted sales training programme might do the trick.
And please don’t lean on internal resources to train your sales staff in the stores. Hire specialists.
Give them a brief about your team. Why do you think they’re not able to perform to their potential? And what sort of results you expect out of the program.
The training specialists might have a little chat with your people. Or, they might ask them to fill out some forms to gauge their training requirements.
Finding a good training partner shouldn’t take you long - just make a quick online search for the employability skills training or experiential learning training company in your city. Go through their sites and see which ones make sense. Give them a call to further narrow down on the most appropriate training partners.
I am sure a targeted training would help your staff interact better with the customers and end up making more sales.
Besides training, you should also find some time every now and then to interact with your sales staff - find out what is it that’s bugging them down, what motivates them the most, and who they are outside their jobs. A little word of motivation goes a long way.
Third, you need to monitor your team closely – some team players might not be the right fit for your organisation. Talk to them. And if they don’t show improvement over a period of time, let them go.
Last, but certainly not the least, get only an experienced and professional employability skills training company on board – a new company might not be able to understand the psyche of your people and might not be good with the content delivery as well.
Maybe you don't’ need a miracle.
A simple, intelligently crafted sales training programme might do the trick.
And please don’t lean on internal resources to train your sales staff in the stores. Hire specialists.
Give them a brief about your team. Why do you think they’re not able to perform to their potential? And what sort of results you expect out of the program.
The training specialists might have a little chat with your people. Or, they might ask them to fill out some forms to gauge their training requirements.
Finding a good training partner shouldn’t take you long - just make a quick online search for the employability skills training or experiential learning training company in your city. Go through their sites and see which ones make sense. Give them a call to further narrow down on the most appropriate training partners.
I am sure a targeted training would help your staff interact better with the customers and end up making more sales.
Besides training, you should also find some time every now and then to interact with your sales staff - find out what is it that’s bugging them down, what motivates them the most, and who they are outside their jobs. A little word of motivation goes a long way.
Third, you need to monitor your team closely – some team players might not be the right fit for your organisation. Talk to them. And if they don’t show improvement over a period of time, let them go.
Last, but certainly not the least, get only an experienced and professional employability skills training company on board – a new company might not be able to understand the psyche of your people and might not be good with the content delivery as well.
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