Wednesday 22 July 2015

The next generation of businesses in Kenya is looking at CSR in a new light (and going much beyond environmental wellness programs)

For decades, businesses in Kenya didn’t worry much about their social responsibility. More or less, they were supposed to align their business practices to protect the environment they were operating in to. Things, however, have begun to change on Kenya’s soil.

Foreseeing the level of economic growth that Kenya is likely to witness in the coming years, the businesses there are rapidly reaching out to the societies they operate in and up skill the youth there.

Businesses and government of Kenya have come to realize the worth that skilled manpower is likely to add to the economy. And therefore, they are increasingly tying up with professional vocational training providers as part of their CSR strategy to up skill the youth and make them employment across industries.

They may decide to train the youth for their own business operations so that they never run out of a pool of talented individuals. In this kind of set up, they often engage with a professional company that has experience in vocational training in Kenya and understands the psyche of the youth, has a network to reach out to the youth in the nearby region, and motivate them to take up a program of their choice.

This set up enables the companies prepare a ready pool of talent for their operations; on the other hand, it enables youth to learn skills that enhance their employability quotient; in many cases, they end up becoming economically independent and supporting their families.

When you look at the larger picture, you see everything adding up to the economy – 1) the industry reaches out to the youth and makes them skilled, 2) the employability of the youth goes up, 3) industries get a consistent supply of skilled manpower, 4) the nation grows economically as well as socially (since increased income of a family improves its access to a better life).

Read our other posts on this blog to get to know what Kenya’s corporates are up to when it comes to their CSR obligations.