Monday 24 February 2014

5 reasons why companies are sourcing more of their training activities with external suppliers

Banks, educational institutions, BPOs, government agencies, public sector banks, everybody seems to realize the importance of training programmes for expanding their customer base and increase their sales and revenue figures. But, not many are willing to do all this on their own. More and more companies across countries are sourcing their training activities with external suppliers. Here are the top reasons:

1.The cost element

In the end, it all boils down to the cost. And nobody wants to increase it, when there is a solution at hand in the form of training outsourcing.

It’s quite clear that when a company – for which training is not a core business – tries to do it on its own, costs soar. The wisdom in such a situation lies in picking an ideal training partner.

2.Sometimes, it’s necessary

No company can claim that it has all knowledge internally to be successful. Sometimes, it becomes necessary to hire an outsider – the best training companies in India – to teach the internal employees how to do something that is new to their company.

3.Improved results

When an outsider – often a training specialist – comes to train the internal staff, the effects of the programmes last long. The same results might not be achieved with the internal managers or training staff. Moreover, a training specialist would come with customized content and specific objectives, which would further add value to their programmes.

4.Speed to market

Brining a new product and/or service to the market may be dependent on getting the resellers trained on how to sell or market your product and/or service to your customers. Training outsourcing is a wonderful idea to get your offering into your customers’ hands much faster; and you don’t even need to scale up your internal resources for this.

5.Revenue generation

Training is a revenue generation activity. More and more organisations are waking up to this truth and hiring training companies in India that know how to market, sell, and deliver training to a mass or targeted audience to create new revenues streams.

Friday 14 February 2014

Banks hiring seasoned companies for soft skills to ensure excellence in customer service

When was the last time you saw an ATM or make a transaction there? When was the last time you paid for a product and/or service using Internet Banking?


A typical answer to both of these questions would be, “just an hour back,” or “yesterday only,” or in some cases, “in the last 2-3 days.” The point that I’m making here is that banking is now all over us. No matter where you work, what you do, how much you earn, banking seems to be everywhere with a host of world-class services.

Now banks are even offering account opening services right at your doorstep! The consumer seems to be in the best phase of his life! But…

Customers, it seems, have forgotten the need of being loyal to their banks. What I mean is, if a typical bank customer goes to his bank and isn’t attended and taken care of as per his/her expectations, he/she won’t mind changing his bank.

When a customer enters a bank premise, he is expecting a world of goodies to be conferred on him. And when he feels he is being dejected or not answered properly, he moves to the competitors.

Public Sector Banks experienced this behaviour first hand, but soon realized the gaps in their services, and went out for the best solutions in sight. Customer Service Training Programs came to rescue the banks that were rapidly losing their customer base and finding it hard to get new customers.

Training companies soon spotted the reasons why public sector banks were losing their grip over the market. The top reason was the lack of soft skills in their staff that would directly and indirectly come in contact with the banks’ customers.

Front-staff, bank managers, customer care, everybody needed a dose of soft skills, and how to answer customers effectively. Customer service training programs were being customized in order to empower the bank staff in communicating better and maintaining relationships with the customers.

Public as well as private sector banks are aggressively hiring services of training companies. And why wouldn’t they? They are seeing impressive results, and happy customers.