Sales training programs – sell more by doing less!

Remember the day when you’d joined this company? You were young, and full of doubts and dreams. You learnt the trade the hard way, but in the end you made it. And today, you are heading the sales force of the same company that you’d joined as a trainee many years ago. You are doing your best to update and motivate your sales people, but somehow you are not happy with their performance. And you want a solution, a real solution, for this; well, we have that solution.

Corporate sales training programs are the solution that we’re talking about. Okay, you’ve done it already, but still are not happy with the outcomes. See, the outcome of a training program would always depend on things like who gave the training, the methodologies that were used, and the support that was given after the completion of the program. To put it simply, you need the best inputs for the best outputs; and this is where an experienced corporate sales training company, such as Centum, comes into the scene!

These training specialists conduct in-depth analysis of the training needs of the selected group, and accordingly prepare training content and decide on the most-appropriate training methodology. These specialists go beyond the traditional ‘class room teaching’ and provide on-the-job training for better outcomes.

Thousands of organisations have witnessed the growth that comes with these training programs. It’s time you try it.

Vocational education and training holds the key to unleash the hidden talent that lies dormant in this country’s youth

The education system in India is doing pretty well. There is no doubt about it. But, at the same time we have to acknowledge the threat that the rising unemployment among youth is posing to the future of the country. The issue of unemployment can be categorized into two parts: in the first part it is the youth that could not get education because of one reason or another such as poverty; most of these youngsters are school drop-outs.

The second part consists of the youngsters who completed their education but couldn’t find a suitable job; above all, they weren’t taught any skill that could help them make a living.

Though the significance of mainstream education can’t be undermined, youth would benefit much more if the school and college education is taught along with vocational skills.

The good thing is that educational authorities of school and colleges have started partnering with leading vocational education and training companies to empower today’s youth by giving them exposure to new skills; by the time this youth would graduate from their colleges, they would be job-ready.

The government is doing its bit to promote vocational education in the country. Now it’s our turn – schools, colleges, business houses, etc. – to seriously do our part. To begin with, schools can arrange vocational education workshops/classes for their students; the same can be done by the colleges in the country. The industry players have to start giving due credit and recognition to the workforce that comes from the vocational route.

It’s high time we map the vocational courses with Industry requirement and make the programs a part of the curriculum as well.

Find out how an automobile company aligned its sales force to increase its institutional sales

Institutional sales are critical to the success of an automobile company (or, for that matter, it plays a crucial role in the overall performance of almost all companies out there). After all, it plays a key role in enhancing the top line for companies because of the sheer volume of business they rake in.

This automobile company felt a strong need to train its sales staff; to be precise the company wanted a training program that could hone the skills of their sales staff around appropriate profiling, and approaching the prospects in a planned manner and finally ensuring effective closure. The desired outcomes looked insurmountable at first. But, the automobile major wanted these outcomes at any cost; so it chose to hire services from a training specialist.

This training company has spent many years in devising and delivering effective training programs for employees, and therefore didn’t take much time to come out with training content that was specifically customized to meet the specific needs of its client (the automobile company).

In a nutshell, the training company designed a learning intervention that would focus on grooming (of the sales staff) and enhancing their selling skills. The participants included sales officers, sales executives, team leaders, and sales managers. The major topics that were covered under this programme included process adherence, developing communication skills for interfacing with the customers, understanding of customers' needs, developing pre-sales plan and finally, adherence to the organizations' 'ways of working'.


The training program proved a huge success; the automobile company saw higher conversion ratios that made remarkable difference to its overall sales performance.


Now you too can ensure a boost in your institutional sales; all you have to do is look for a training specialist that has been offering training programs for employees for pretty long time. 

Find out how tailored training programs can do wonders for sales and distribution management personnel

When was the last time you called for a training program for your sales and distribution management personnel?

Are you of the view that they are working fine and that conducting trainings do no good?

How about if I tell you that training programs are no longer what they once used to be, and that the modern-age programs really boost the knowledge, understanding, and efficiency of participants?! And once they get the training, they do things faster, in a more effective way, and without needing constant supervision. Don’t you want all these benefits?

Sales and distribution management has always been a core part of management; and it caught all the more eye-balls in the recent era which is often characterized by cut-throat competition and penetration into competitors’ markets. To survive this level of competition and make customers loyal to your brand, you better strengthen your sales and distribution management (considering all other factors constant).

A corporate training company, which has conducted trainings in the area of sales and distribution management, can prove to be a great asset. You just need to make sure that the trainers are made well aware of what goes into your sales and distribution operations, and what exactly is needed to be focused upon.

Customer Relationship Management – Take your business to next level

If you run a business, only you know how difficult it is to keep it running successfully and making profits in today’s competitive business environment when your rival is leaving no stone unturned to out throw you. I would say the secret to success lies in the level of relationship you maintain with your clients and stakeholders. A large number of businesses today implement Customer Relationship Management (CRM) platforms worldwide to help standardize and track sales growth and productivity. There should be a customized approach towards CRM implantation and only a renowned player can help companies implement it in the most desired way.

The best way is to consult a leading skills development partner, who can identify the gaps, provide customized customer relationship management training solutions to improve business productivity. These customized programs aim at delivering right set of skills from new recruits to seasoned professionals at the client organizations and their outsourced partner locations.

Not only good CRM practices help you maintain a healthy customer relationship but they also allow you to keep a history of all your records. CRM is found to be a great repository for business intelligence (BI) analysts to analyze and report on trends that are occurring in an organization.

With the changing dynamics of business processes, CRM is joining hands with social platforms. There are more than one billion people using social media to communicate these days. With social media integration, employees can view a timeline of activities that are happening throughout the company and comment on each other’s actions for collaboration.

Alike the user adoption of any other new system, there are numerous challenges that emerge out in CRM. With rigorous design, planning and proper training, Customer Relationship Management gains trust with users. Once it becomes fully integrated, there will be a considerable rise in business productivity which further leads to business growth.