Tuesday 15 April 2014

Find out how an automobile company aligned its sales force to increase its institutional sales

Institutional sales are critical to the success of an automobile company (or, for that matter, it plays a crucial role in the overall performance of almost all companies out there). After all, it plays a key role in enhancing the top line for companies because of the sheer volume of business they rake in.

This automobile company felt a strong need to train its sales staff; to be precise the company wanted a training program that could hone the skills of their sales staff around appropriate profiling, and approaching the prospects in a planned manner and finally ensuring effective closure. The desired outcomes looked insurmountable at first. But, the automobile major wanted these outcomes at any cost; so it chose to hire services from a training specialist.

This training company has spent many years in devising and delivering effective training programs for employees, and therefore didn’t take much time to come out with training content that was specifically customized to meet the specific needs of its client (the automobile company).

In a nutshell, the training company designed a learning intervention that would focus on grooming (of the sales staff) and enhancing their selling skills. The participants included sales officers, sales executives, team leaders, and sales managers. The major topics that were covered under this programme included process adherence, developing communication skills for interfacing with the customers, understanding of customers' needs, developing pre-sales plan and finally, adherence to the organizations' 'ways of working'.


The training program proved a huge success; the automobile company saw higher conversion ratios that made remarkable difference to its overall sales performance.


Now you too can ensure a boost in your institutional sales; all you have to do is look for a training specialist that has been offering training programs for employees for pretty long time. 

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