Customer Relationship Management – Take your business to next level

If you run a business, only you know how difficult it is to keep it running successfully and making profits in today’s competitive business environment when your rival is leaving no stone unturned to out throw you. I would say the secret to success lies in the level of relationship you maintain with your clients and stakeholders. A large number of businesses today implement Customer Relationship Management (CRM) platforms worldwide to help standardize and track sales growth and productivity. There should be a customized approach towards CRM implantation and only a renowned player can help companies implement it in the most desired way.

The best way is to consult a leading skills development partner, who can identify the gaps, provide customized customer relationship management training solutions to improve business productivity. These customized programs aim at delivering right set of skills from new recruits to seasoned professionals at the client organizations and their outsourced partner locations.

Not only good CRM practices help you maintain a healthy customer relationship but they also allow you to keep a history of all your records. CRM is found to be a great repository for business intelligence (BI) analysts to analyze and report on trends that are occurring in an organization.

With the changing dynamics of business processes, CRM is joining hands with social platforms. There are more than one billion people using social media to communicate these days. With social media integration, employees can view a timeline of activities that are happening throughout the company and comment on each other’s actions for collaboration.

Alike the user adoption of any other new system, there are numerous challenges that emerge out in CRM. With rigorous design, planning and proper training, Customer Relationship Management gains trust with users. Once it becomes fully integrated, there will be a considerable rise in business productivity which further leads to business growth.

Banks hiring seasoned companies for soft skills to ensure excellence in customer service

When was the last time you saw an ATM or make a transaction there? When was the last time you paid for a product and/or service using Internet Banking?

A typical answer to both of these questions would be, “just an hour back,” or “yesterday only,” or in some cases, “in the last 2-3 days.” The point that I’m making here is that banking is now all over us. No matter where you work, what you do, how much you earn, banking seems to be everywhere with a host of world-class services.

Now banks are even offering account opening services right at your doorstep! The consumer seems to be in the best phase of his life! But…

Customers, it seems, have forgotten the need of being loyal to their banks. What I mean is, if a typical bank customer goes to his bank and isn’t attended and taken care of as per his/her expectations, he/she won’t mind changing his bank.

When a customer enters a bank premise, he is expecting a world of goodies to be conferred on him. And when he feels he is being dejected or not answered properly, he moves to the competitors.

Public Sector Banks experienced this behaviour first hand, but soon realized the gaps in their services, and went out for the best solutions in sight. Customer Service Training Programs came to rescue the banks that were rapidly losing their customer base and finding it hard to get new customers.

Training companies soon spotted the reasons why public sector banks were losing their grip over the market. The top reason was the lack of soft skills in their staff that would directly and indirectly come in contact with the banks’ customers.

Front-staff, bank managers, customer care, everybody needed a dose of soft skills, and how to answer customers effectively. Customer service training programs were being customized in order to empower the bank staff in communicating better and maintaining relationships with the customers.

Public as well as private sector banks are aggressively hiring services of training companies. And why wouldn’t they? They are seeing impressive results, and happy customers.